Introduction to Digital Marketing: Gain an overview of the various components of digital marketing, such as email marketing, social media marketing, and search engine optimization (SEO). Understand how these strategies work together to achieve marketing objectives. For example, you will learn how to create a digital marketing campaign targeting a specific audience using different channels like social media and email marketing.

This module will cover the following topics:

• What is digital marketing?
• The different channels of digital marketing
• The importance of digital marketing for businesses of all sizes
• How to develop a digital marketing strategy

Design Creation & Video Editing: Develop skills in creating visually appealing designs and editing videos using tools like Adobe Photoshop or Canva. Learn how to design eye-catching graphics for social media posts or website banners. For instance, you will create engaging social media visuals to promote a product or service and learn video editing techniques to produce compelling video content for marketing campaigns.

This module will cover the following topics:

• The basics of design and video editing
• Using Adobe Photoshop, Illustrator, and Premiere Pro
• Creating effective visuals for digital marketing campaigns
• Using design and video editing to improve the SEO of websites and landing pages

Basics of Website Designing: Understand the key principles of website design, including layout, navigation, and user experience. Learn how to create user-friendly websites using platforms like WordPress or Wix. For example, you will design a basic website with proper navigation and appealing visuals to showcase a company's products or services.

This module will cover the following topics:

• The basics of website design
• UI & UX
• Creating a website that is search engine optimized (SEO) and mobile friendly
• Using design to improve the user experience of websites

Search Engine Optimization (SEO): Learn strategies to improve website visibility in search engine results and increase organic traffic. Explore techniques such as keyword research, on-page optimization, and link building. As an example, you will optimize a website's content and meta tags to rank higher in search engine results for specific keywords.

This module will cover the following topics:

• Keyword research
• On-page optimization
• Off-page optimization
• How to track and measure SEO results
• Using SEO to improve the visibility of websites in search results

Search Engine Marketing (SEM): Discover how to create and manage paid advertising campaigns on search engines like Google. Learn to develop effective ads and optimize campaign performance using keywords and targeting options. For instance, you will create a Google AdWords campaign to promote a product or service and track its performance.

This module will cover the following topics:

• Google AdWords
• Creating effective search ads
• Tracking and measuring SEM results
• Using SEM to drive traffic to websites and landing pages

Ecommerce Setup & Marketing: Understand the process of setting up an online store and implementing effective marketing strategies to drive sales. Learn about product listing, inventory management, and payment gateway integration. As an example, you will set up an ecommerce store using platforms like Shopify and develop marketing tactics to attract customers and increase conversions.

This module will cover the following topics:

• Choosing an ecommerce platform
• Setting up a payment gateway
• Creating a shipping policy
• Marketing an ecommerce store through SEO, SEM, social media, and email marketing

Social Media Marketing (SMM): Explore how to leverage social media platforms like Facebook, Instagram, and Twitter to promote brands, engage with audiences, and generate leads. Learn to create compelling content, run targeted ads, and analyze campaign performance. For example, you will develop a social media marketing plan for a company, including content creation and audience engagement strategies.

This module will cover the following topics:

• The different social media platforms Facebook ,Instagram, Twitter, Linkedin
• Creating effective social media content
• Measuring social media results
• Using social media for customer service
• Social media ads with setup
• Using social media to improve the SEO of websites and landing pages

Google AdWords: Dive deeper into the Google AdWords platform and learn advanced techniques to optimize paid search campaigns. Understand how to create ad groups, manage bidding strategies, and utilize remarketing. As an example, you will create a remarketing campaign to target previous website visitors and convert them into customers.

This module will cover the following topics:

• Google AdWords
• Creating effective search ads
• Tracking and measuring SEM results
• Using SEM to drive traffic to websites and landing pages

Social Media Planner: Learn to develop a social media content strategy, plan and schedule posts, and analyze engagement metrics. Understand the importance of consistency and effective communication across social media channels. As an example, you will create a social media content calendar for a month, including different types of posts and their respective publishing dates.

This module will cover the following topics:

• Setting goals
• Creating a content calendar
• Tracking results

Marketing Automation: Discover the power of marketing automation tools to streamline repetitive tasks and nurture leads. Learn to create automated email campaigns, lead scoring, and behavior-based triggers. As an example, you will set up an automated email sequence to welcome new subscribers and guide them through the customer journey.

This module will cover the following topics:

• Creating workflows
• Sending emails
• Tracking results
• Using marketing automation to improve lead generation, customer retention, and sales

Email Marketing: Understand the fundamentals of email marketing, including building subscriber lists, designing engaging email templates, and measuring email campaign performance. Learn to create effective email copy and optimize email deliverability. For instance, you will create a promotional email campaign for a product launch and track open and click-through rates.

This module will cover the following topics:

• Creating email lists
• Writing effective emails
• Tracking results
• Using email marketing for lead generation, product promotion, and customer retention

Event Marketing: Explore the process of planning and executing successful marketing campaigns for events. Learn strategies to generate buzz, attract attendees, and measure event ROI. As an example, you will develop an event marketing plan, including promotional activities across different channels to drive ticket sales and ensure a successful event turnout.

This module will cover the following topics:

• Choosing a venue
• Creating a budget
• Promoting the event
• Measuring the success of events
• Using event data to improve future events

Marketing Skill Development: Enhance essential marketing skills such as communication, strategic thinking, and data analysis. Learn to interpret marketing data, conduct market research, and develop customer personas. For example, you will analyze market trends and consumer behavior to identify target audience preferences and develop effective marketing strategies.

This module will cover the following topics:

• Data analysis
• Copywriting
• Social media marketing
• Proposal making
• Creating a marketing plan

Content Strategy: Learn to create a content strategy that aligns with business goals and target audience needs. Understand the importance of content planning, creation, and distribution across different channels. As an example, you will develop a content strategy for a blog or website, including topics, formats, and promotion strategies.

This module will cover the following topics:

• Understanding the buyer's journey
• Creating content that aligns with the buyer's journey
• Measuring the success of content marketing campaigns

Copywriting: Develop skills in persuasive and compelling copywriting for various marketing materials. Learn to write engaging headlines, product descriptions, and call-to-action statements. As an example, you will create persuasive copy for a landing page to drive conversions and capture leads.

This module will cover the following topics:

• Understanding the principles of copywriting
• Writing clear and concise copy
• Using persuasive language
• Creating calls to action

Canva: Master the use of Canva, a user-friendly graphic design tool, to create professional-looking visuals for digital marketing campaigns. Learn to design social media posts, infographics, and marketing collaterals. For instance, you will create eye-catching social media graphics using Canva's templates and customization features.

This module will cover the following topics:

• Understanding the features of Canva
• Creating graphics using Canva's templates
• Customizing graphics in Canva
• Exporting graphics from Canva
• Get Access to Canva Premium